Book Recommendation: Web Analytics an Hour a Day

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Book Recommendation: Web Analytics an Hour a Day

I recently recieved a really great Web Analytics book from a friend that I would like to recommend: Web Analytics an Hour a Day by Avinash Kaushik. He is also the author of a brill ...

I recently recieved a really great Web Analytics book from a friend that I would like to recommend: Web Analytics an Hour a Day by Avinash Kaushik. He is also the author of a brilliant Web Analytics blog (one that I doubt this blog will ever surpass so I bow in humble admiration): Occam’s Razor.

I feel this should be required reading – whether or not you are just starting out in Web Analytics or are a seasoned pro. In both the book and blog he shares a lot of brilliant insights into what Web Analytics is, what it can do for you (and what it can’t do for you), and how to become a better web analyst.

Happy Reading!

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.