Book Recommendation: Web Analytics an Hour a Day
I recently recieved a really great Web Analytics book from a friend that I would like to recommend: Web Analytics an Hour a Day by Avinash Kaushik. He is also the author of a brilliant Web Analytics blog (one that I doubt this blog will ever surpass so I bow in humble admiration): Occam’s Razor.
I feel this should be required reading – whether or not you are just starting out in Web Analytics or are a seasoned pro. In both the book and blog he shares a lot of brilliant insights into what Web Analytics is, what it can do for you (and what it can’t do for you), and how to become a better web analyst.