Web Analytics Association

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Web Analytics Association

The Web Analytics Association (WAA) is a professional organization made up of Web Analytics professionals and sponsored by many of the top analytics vendors on the market today. Th ...

The Web Analytics Association (WAA) is a professional organization made up of Web Analytics professionals and sponsored by many of the top analytics vendors on the market today. They report on the latest trends in the industry, and are a resource for jobs, training, and networking opportunities. They also host one of the most popular Web Analytics conferences – the eMetrics Marketing Optimization Summit.

For anyone interested in becoming a Web Analyst, I highly recommend joining the WAA and utilizing their many valuable resources.

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.