To Err is Human …

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To Err is Human …

Let's face it - everyone makes mistakes. There isn't a person on this planet that is completely perfect (and if you think you are, you've got another think coming ...). So what ...

Let’s face it – everyone makes mistakes. There isn’t a person on this planet that is completely perfect (and if you think you are, you’ve got another think coming …).

So what to do, when you make a mistake – especially when it comes to your analytics reports? You can try some creative explaining when the inevitable questions come from the clients in the vain hope of retaining your credibility, or you can be honest, come clean, and clear up the errors.

In the long run your credibility will suffer a lot more if you cover up your mistakes – eventually someone will catch on and then your credibility will really be out the door, along with your client.

Your client knows that you’re human and therefore subject to the occasional mistake just like the rest of us. If you’re honest about it, and fix it at the same time, you will retain your client’s trust and respect. Yes it’s embarrassing when you make mistakes – but just remember everyone makes them and covering them up just ends up eventually biting you in the derriere.

One of my mottos: Honesty is always the best policy.

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.