Web Analytics Presentation

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Web Analytics Presentation

Tonight I presented on the topic of Web Analytics at the Fort Collins Internet Professionals (FCIP) "meetup", along with Laurie Macomber (Blue Skies Marketing) and Cecily Crout (CC ...

Tonight I presented on the topic of Web Analytics at the Fort Collins Internet Professionals (FCIP) “meetup”, along with Laurie Macomber (Blue Skies Marketing) and Cecily Crout (CCSEO), who presented more in-depth on Google Analytics.

The meetup was very well attended (dare I say, standing room only!). I also feel our presentations were well received with a lot of audience engagement. Overall I’d say a complete success!

For those unable to attend this meetup my slides can be found in Google Documents.

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.
  • Randy Berry

    I’m glad things went well. Have you noticed that many get lost in the details of WA without understanding KPIs must be aligned with their business goals? Randy Berry

  • Randy – Absolutely! If an organization’s KPIs are not aligned with their business goals, than the data is not actionable and practically meaningless.

  • Randy Berry

    On that question, we are on the same page. Great seeing you and the turnout for your presentation. Can you please drop me your preferred contact information at my email address randy@50interviews.com?