Endress|Analytics LLC Celebrates 3-Year Anniversary!

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Endress|Analytics LLC Celebrates 3-Year Anniversary!

Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn't sure if I'd have any success, but focusing o ...

Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn’t sure if I’d have any success, but focusing on building business was better than moping around at home and sending out resumes hoping for a full-time position. It gave me a purpose. A reason to get up every morning and reach out, and network with others in my industry – both locally and online.

Success did not come immediately – it took me 5 months to find my first real client. That was the break-through moment for me, when I landed that 8-month project. It was then that I had an inkling that maybe I might be able to make it independently. Then it took another 5 months to find the next client, which led to my doubting that remaining independent would work out.

However, when I landed that client in April, 2010 – that is when I went full-steam ahead with no looking back. That client was an agency who put me on an open-ended contract and as of today is still my primary client. I am very grateful to them as they have helped me sustain my business.

In 2011 my goal was to add a 2nd long-term client, and I am happy to report that I have done just that. Throughout 2011 I’ve had other clients come and go with small projects, but finally in August I signed a long-term contract with another agency who will be able to provide me an endless array of projects.

My goal, looking at 2012, will be to increase my average weekly billable hours. Not that I’m unhappy with the current amount of billable hours I currently average, however I have some personal goals I need to reach and increasing my billable hours with my clients will help me achieve them.

Happy 11-11-11 everyone! I feel almost like the entire world is today celebrating my success!

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.
  • Congratulations on your anniversary! 🙂  All the best for 2012.