The Analysis Exchange

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The Analysis Exchange

The Analysis Exchange is an amazing program available to the Analytics Community. They allow non-profit organizations to select a  mentor (experts in the field) and a student (new ...

The Analysis Exchange is an amazing program available to the Analytics Community. They allow non-profit organizations to select a  mentor (experts in the field) and a student (new comers to the field) to help them with an analytics project they currently need help with. The mentors and students volunteer their time, while the non-profit gets a analytics project completed. All-in-all, I’d say it’s a “win-win-win” situation.

In their own words:

The Analysis Exchange is an effort to dramatically increase the number of people on Earth doing web analytics the right way. We provide free web analytics consulting to non-profits and NGOs around the world and our projects take less than four weeks to complete.

Generously sponsored by IQ Workforce, The Analysis Exchange is creating an entirely new way to teach digital measurement best practices by connecting great causes with experienced mentors and motivated students

I have been participating in the Analysis Exchange for a little while now and have completed 2 projects as a mentor so far. I am hoping to step-up and complete many more projects this year, but I wanted to get the word out and share with my readers about this really great program. If you are a veteran web / digital measurement analyst, this is a wonderful way to give back to the community and help out a non-profit as well. If you are just starting to learn about this field, this is a great way to:

  • Get hands-on experience
  • Find out if this field is really for you
  • Learn and get guidance from a seasoned practioner

And of course, if you’re a non-profit organization that needs free help with their analytics, this is the best place to find it.

So what are you waiting for? Sign up to the Analysis Exchange today!

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.