2012 Summary, Goals for 2013

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2012 Summary, Goals for 2013

It's that time of year again. Last year I wrote out my goals for 2012 and I thought I'd review those and discuss how far along I am on those goals, and then also discuss my goals f ...

Happy New Year!It’s that time of year again. Last year I wrote out my goals for 2012 and I thought I’d review those and discuss how far along I am on those goals, and then also discuss my goals for 2013.

  • My first goal for 2012 was to raise my average weekly billable hours from 23 (in 2011) to 30. I got close to that goal, but did not quite get there. At the end of 2012 I averaged about an average of 28 hours/week of billable hours, despite the fact that I became increasingly busier over the course of the year.
  • I did raise my rates for 2012 in 2011, and my goal was to wait until 2014 to raise my rates again. I’m definitely sticking to that plan, as that is what I communicated to my clients.
  • Another goal I had for 2012 was to become more proficient at working with eCommerce sites. I did have the opportunity to work with a few eCommerce projects in 2012, and while I wouldn’t say I’m anywhere near an expert – I feel much more confident in working with eCommerce clients in the future.

I’m pretty happy with what I accomplished in 2012 with Endress|Analytics, and am excited for my plans in 2013. My goals for this year include:

  • Hiring at least 1 sub-contractor on a part-time basis
  • Adding at least 1 new long-term client to my roster
  • Finally pushing my average weekly billable hours up to, and hopefully past 30.

After 4 years I think it’s time for me to expand my business. I’ve been growing steadily YOY, but I’m afraid if I don’t expand, that growth may stagnate. I have no idea how big I ultimately want to grow my business, but I know I’m not content to just leave it where it is right now.

Wish me luck, and share with me what your goals are for 2013!

 

 

 

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.