In this video I begin by describing, as simply as possible, what a web analyst does. I then break it down and go into more detail, talking about the implementation, reporting and analysis sides of an analytics job.
Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.