How do SEO and SEM relate to Web Analytics?

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How do SEO and SEM relate to Web Analytics?

One of the most frequently asked questions I get after explaining what I do as a web analyst, is if I do SEO (or Search Engine Optimization). In this video I try to explain what bo ...

One of the most frequently asked questions I get after explaining what I do as a web analyst, is if I do SEO (or Search Engine Optimization). In this video I try to explain what both SEO and SEM (Search Engine Marketing) are, how they related to Web Analytics, and why I don’t take on SEO projects myself.

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.