Adobe Reports & Analytics: Events, eVars and sProps

0 Share184

Adobe Reports & Analytics: Events, eVars and sProps

Explaining the difference between the three types of custom variables in SiteCatalyst 15: Events, Custom Conversions (eVars) and Custom Traffic (sProps). http://youtu.be/fstfBXc ...

Explaining the difference between the three types of custom variables in SiteCatalyst 15: Events, Custom Conversions (eVars) and Custom Traffic (sProps).

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.