Adobe Reports & Analytics: Creating a Tracking Manifest

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Adobe Reports & Analytics: Creating a Tracking Manifest

As an web analytics consultant, I am often called upon to provide a document for my clients' developers to follow in order to implement all the custom tracking variables necessary ...

As an web analytics consultant, I am often called upon to provide a document for my clients’ developers to follow in order to implement all the custom tracking variables necessary to meet their business requirements. In this tutorial I go into detail as to how I develop such a document.

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.