Reflections on 2016

Reflections on 2016

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Reflections on 2016

2016 has been quite the year. I know I am not alone in thinking that this has been an incredibly bad year for many and sundry reasons which I won't delve into. I think I was ove ...

2016 has been quite the year. I know I am not alone in thinking that this has been an incredibly bad year for many and sundry reasons which I won’t delve into.

I think I was overly optimistic back in March when I thought I could just dive right back into regularly updating this blog and getting back to work. I am grateful that I have a great group of subcontractors who shouldered a lot of the projects for me this year, which helped keep my business alive and thriving. For them I will be forever grateful.

It has definitely been one of my most difficult years and I’m slowly climbing out of the pit that I found myself in this year and am starting to look towards the future again. I will honestly admit that some of my passion for analytics has dwindled and I’m struggling to get it back. I’m not willing to give up yet so I will be making a new effort to push myself forwards again, especially once I get past the anniversary of my husband’s passing this coming January.

In the meantime, I’ve started working on what I hope are a final round of edits on a novel I wrote in 2015 and is something I would dearly love to publish. My next step is trying to find a literary agent to represent me. I am also hoping to perhaps become an adjunct professor at my local university, within the department of Journalism and Media Communication, where I earned my Master of Science back in 2001. It’s something I could do part-time while still maintaining my consulting business (assuming my goal of becoming a world-famous novelist doesn’t pan out. 😉 ).

I do miss the passion and enthusiasm I had for consulting when I started out and I am hoping to find it again in the new year. I will definitely be at Adobe Summit again this year. Attending that conference almost always inspires me every year. I always look forward to seeing all of the many acquaintances and friends I’ve made at Adobe Summit over the years, along with forging new relationships and potential business partnerships. Networking has always been my primary reason for attending Summit, although getting up-to-speed on the latest and greatest innovations with Adobe Analytics is a close second.

While I took several steps back from doing a lot of analytics work in 2016, my personal goal is to step-up and take a more active consulting role in 2017 again. I will still continue to work with my subcontractors, but I need to get my hands dirty again, so to speak.

What are some of your goals and plans for 2017?

 

Gabriele has been doing "Web Stuff" since the mid-1990s, and Web Analytics since 2005. She began with Omniture SiteCatalyst (now known as Adobe Analytics) and is now also well versed in Google Analytics. She has been building a team of professional analysts who have expertise in all the major analytics platforms, including Adobe Analytics, Google Analytics, IBM Coremetrics and WebTrends.