By Gabriele on November 12, 2013
It’s that time of year again – to reflect on the past and look forward to the future. Endress|Analytics, LLC was founded 5 years ago. At the time I decided to go independent, I had no certainty that I was going to succeed. However, I was determined to try. I had quite a few ups… read more »
By Gabriele on September 26, 2013
For this tutorial I go through all the different types of pathing reports available in Adobe Reports & Analytics
By Gabriele on July 24, 2013
This tutorial will introduce the user to bookmarks in SiteCatalyst 15, everything from bookmarking reports to managing existing bookmarks. A Sneak Peek at Changes to SiteCatalyst in the new Adobe Marketing Interface
By Gabriele on July 10, 2013
This tutorial will introduce the user to dashboards in SiteCatalyst 15, everything from adding reports to dashboards, modifying the dashboard layouts, and the back-end management of the dashboards.
By Gabriele on June 20, 2013
I attended the eMetrics conference in Chicago last week and I give an overview of what the conference was like and a review of my experience. In short, if you prefer a smaller, more intimate conference with more opportunities to meet and network with other professionals in the industry, I highly recommend this conference.
By Gabriele on May 29, 2013
In this video I begin by describing, as simply as possible, what a web analyst does. I then break it down and go into more detail, talking about the implementation, reporting and analysis sides of an analytics job.
By Gabriele on May 27, 2013
I have decided to dive into something new and launch a YouTube channel that is focused on Web Analytics content. In the long run it will primarily focus on tutorials – starting with Adobe Analytics products and possibly branching out from there. I will also include vlog (video blog) type videos, focused on Web Analytics… read more »
Posted in Adobe Analytics, Analytics, Analytics Community, Consulting, Digital Analytics, Digital Measurement, Ethics, Mobile Analytics, Omniture, Online Marketing, SEM, SEO, Videos | Leave a response
By Gabriele on March 13, 2013
Once again I attended the Adobe Digital Marketing Summit (big surprise, right?!). These days of course I mainly go to meet up with my fellow #measure “tweeps,” and to network with other professionals, in the hopes of driving more business for my little company. However the keynotes are always interesting, along with the breakout sessions…. read more »
By Gabriele on January 15, 2013
I have been posting videos up to YouTube now since October of 2011. For me it’s a fun hobby, and I enjoy the community atmosphere surrounding YouTube. However as a digital analyst, YouTube Analytics drives me up a wall sometimes. It provides some basic data, but every time I want to do a deeper dive… read more »
By Gabriele on December 9, 2012
I’m finally getting to a place with my business where I am now seriously starting to consider expansion – meaning hiring additional people to work for me. I’m not quite ready yet, but I am thinking that by 2014 I may very well be in a position where I can start bringing on board additional… read more »