Analytics Implementation

If you do not yet utilize any digital analytics solutions on your web site or online campaigns, then Endress|Analytics can help you choose the best analytics tool for your particular needs. We can work with your internal development team, or bring our own developers to do the actual implementation, and we provide comprehensive Quality Assurance (QA) testing to make the implementation was done correctly. Our team has implementation experience with the following analytics solutions:

  • Adobe Analytics
    • Including Reports & Analytics, Ad hoc Analysis, and DTM
  • Google Analytics
    • Including Universal Analytics and Google Tag Manager

Besides doing new implementations, we can also help troubleshoot existing implementations, making sure everything is working correctly, and working with your team to fix any issues we come across.

Analytics Reporting & Analysis

Certified_Expert_Analytics_Reports_Analytics_2013_badgeHere at Endress|Analytics we understand the difference between just providing reports, and actually analyzing the data. This quote from Brent Dykes at Adobe summarizes it to a tee:

  • Reporting is the process of organizing data into informational summaries in order to monitor how different areas of a business are performing.
  • Analysis is the process of exploring data and reports in order to extract meaningful, actionable insights, which can be used to better understand and improve business performance.

To that end, we also understand that while many clients need true data analysis, some may only want just the reporting to monitor their site(s)’ performance. While we will always strongly recommend analysis to accompany the data we provide, we understand that perhaps others within your organization may already have that skillset and only require us to provide the reports.

We strive to always provide comprehensive, detailed reports for analysis. We will work with your team to make sure that the reports and analysis are aligned with your business goals and Key Performance Indicators (KPIs) in order to make the right decisions going forward for your business.

Analytics Training

At Endress|Analytics, we have over a decade in corporate training experience. Our founder and primary trainer, Gabriele Endress-Balhiser, also has a degree in education and was a certified teacher before transitioning her career to Web Usability back in the late 1990s.

With that background, we offer the following corporate training services:

  • Adobe Analytics:
    • Overview of how to run and manage reporting in Adobe Reports & Analytics and Ad hoc Analysis.
    • Overview of how to administer Adobe Reports & Analytics, including:
      • Account Management
      • Report Suite Management
      • User Management
    • Overview how to set-up and manage properties within Adobe Digital Tag Manager (DTM)
  • Google Analytics:
    • Overview of how to run and manage reporting in Google Analytics.
    • Overview of how to administer Google Analytics, including:
      • Account Management
      • Profile Management
      • User Management
    • Overview of how to set-up Google Analytics tracking through Google Tag Manager (GTM)
    • Overview of how to use Google Webmaster tools to help optimize your sites’ Google ranking.
      • How to add your site(s) to Google Webmaster Tools
      • How to read and interpret the various reports
      • Actions to take based on data in the Webmaster Tools reports